Acronym
Description
The intent-based digital marketing company known as Acronym was founded in 1995 by a Russian student named Anton Konikoff. Konikoff was a business and marketing student in the U.S. who had one vision: getting companies found on the World Wide Web. This was pre-Google, so he is considered a true pioneer in search marketing. Acronym began with a view from the Empire State Building, where its founder was obsessed with thinking about keywords and how they can define a customer.
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