For shops, cafés, salons and trades

No website? Your business still gets a page.

Most review sites only list businesses that have a website. On Wowpilot, the bakery on the corner, the hairdresser down the road and the plumber everyone calls get a page of their own — with an address, a map pin and ratings from real customers.

Free · No website needed · Checked by a person, usually within a day

Illustration — a sample business, not a real one.

Who it is for

Somewhere people walk into, or someone they call

If customers find you by your street rather than a web address, this is your way in.

Shops and markets

Corner shops, boutiques, florists, bookshops, market stalls.

Cafés and restaurants

Bakeries, takeaways, bars, food trucks.

Salons and studios

Hairdressers, barbers, nail bars, gyms, tattoo studios.

Trades and services

Plumbers, electricians, cleaners, garages, tutors.

Online shop, app or software? Add it by its website instead — it goes live straight away. Add a business with a website →

How it works

Three steps, about three minutes

  1. Tell us where it is

    Its name, what kind of business it is and the address. We drop a pin from the address, and you drag it to the right door.

  2. A person checks it

    We look at every new place before it goes live, to keep out duplicates and places that do not exist — usually within a day. We email you either way.

  3. Customers rate it

    Your page turns up in search and on your town’s page, and anyone who has been can leave a rating.

What your page gets

What customers check before they walk in

A pin in the right place

Placed by you and checked by us, not guessed from a postcode.

Ratings you can trust

Ratings from real customers. Anyone can report one that breaks the rules, and we take fakes down.

A “Rate us” poster for the counter

Print it and put it by the till. Customers scan the code and rate you on their phone.

Found by town

Your business is listed on your town’s page, next to the best-rated places nearby.

Your details, kept right

Claim the page and correct the address and phone number yourself, whenever they change.

Answer your reviews

Reply to ratings in public and invite customers to rate you after a visit.

Basic and Premium

Already on Wowpilot?

Claim your page without a website

Your business may already be here — customers add places too. Without a website we cannot check ownership through your email domain, so a person checks instead.

  1. Find your business and open its page.
  2. Choose “Claim this page” and tell us how you are connected to the business.
  3. Add a photo of the shopfront, your licence or a bill in the business’s name — it speeds things up.
  4. We usually reply within a day. Sometimes we call the number on the page to check.

Questions owners ask

Does it cost anything?

No. Adding a business and claiming it are free. Replying to reviews and inviting customers start on the Basic plan, from $49 a year.

Who can add a business?

Anyone with a free account — the owner, someone who works there, or a happy customer. Only the owner can claim it.

We have a website too. Which form do we use?

The local one, if customers come to you or you go to them — put the website in its own field. You get the address, the map pin and a place on your town’s page, and you can claim the page with the website checks or with documents.

Why does a person check every new place?

To keep the map honest: no duplicates, no places that do not exist and no pages made to attack a competitor. If the place is already here, we point you to it instead.

How long until it is live?

Usually within a day. We email you when it is live — or, if we could not add it, we tell you why.

The address or the pin is wrong. What now?

If the business is yours, claim the page and correct the details. If not, write to us from the contact page and we will fix it.

Put your business on the map

It takes about three minutes, and it is free.